Messaging Is Important: Undersell & Overdeliver

Here’s hoping these shots acts as much like traditional vaccines as possible — What is does is more important than what we call it

Messaging is important if you want people to take a specific action. And the accuracy of the message is crucial if you want to inspire confident action. This should be obvious to anyone. A clear message is unambiguous in declaring the action desired. It should also create accurate expectations.

In general, because messaging is so important, it is advisable to choose words…

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Greg Proffit

Greg Proffit

2xTop Writer - I write eclectically about Love, Reading, Ideas, Politics, God, Psych., & Random Absurdities—325+ stories. greg@gregproffit.com Twitter @gproffit