The Availability Heuristic

I recently bumped into a fascinating term with which I was quite familiar by practice, but not by name. It is called the Availability Heuristic. The link will go to a wiki page with a more precise definition and some examples of how the phenomenon applies in various categories of life.

In short, the availability heuristic is a mental phenomenon in which a person relies upon the recall of information that can be brought easily to mind to form the basis for opinions and decisions. (The word heuristic is a fancy term for ”problem-solving” or ”decision-making”.)

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Greg Proffit

2xTop Writer - I write eclectically about Love, Reading, Ideas, Politics, God, Psych., & Random Absurdities—325+ stories. greg@gregproffit.com Twitter @gproffit