The Medium is the Massage

Marshall McLuhan wrote a seminal work in 1964 called Understanding Media: The Extensions of Man. In it, McLuhan posits that various media types (print, radio, television) affect society by the direct impact of the medium itself on the reader, listener, viewer, more than by the content portrayed. He coined the famous phrase, ”The medium is the message”, as a concise statement of this phenomenon.

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Greg Proffit

Greg Proffit

2xTop Writer - I write eclectically about Love, Reading, Ideas, Politics, God, Psych., & Random Absurdities—325+ stories. greg@gregproffit.com Twitter @gproffit